BUSINESS

Bumble Steps Up Safety with New Tools

Sun Mar 23 2025
Bumble is taking a big step towards making its platform safer. They have added a new ID verification feature. This lets users submit a photo of their government ID to prove who they are. Once verified, users get a badge on their profile. This badge shows others that they have been checked out. Users can also filter profiles to see only those who have gone through the verification process. They can even ask their matches to verify their identities. This feature is now available in several countries. More places will get it soon. But why is this important? Well, with AI making it easier to create fake profiles, it's hard to know who's real and who's not. Plus, romance scams are still a big problem. So, Bumble's move to add this verification feature is a smart one. It's not the first app to do this, though. Tinder has had a similar feature for a while now. But better late than never, right? Along with ID verification, Bumble has rolled out three other features. One of them is "Share Date. " This lets users share details about their dates with friends. They can share who they're meeting, when, and where. If plans change, they can update their friends right in the app. It's a simple way to add an extra layer of safety. Another new feature is "Review Before You Send. " This one targets the messaging section. It flags inappropriate messages before users hit send. It's a small but useful tool for keeping conversations respectful. This feature was first introduced for the Compliments section. Now, it's being used more widely. Bumble has also launched a "Discover" page. This page helps users find matches with similar interests. It's like Tinder's "Explore" page. Users can browse different categories to find people with shared dating goals and hobbies. The profiles on this page are updated daily. It's a fun way to meet new people. So, why is Bumble doing all this? Well, the company has been facing a decline in app revenue. Adding these new features is part of their plan to turn things around. It's a smart move. Safety should always be a top priority, especially when it comes to dating apps. But will these new features be enough to bring back users? Only time will tell. One thing is for sure, though. Bumble is showing that it's listening to its users. They want more safety measures, and Bumble is delivering. It's a good reminder that companies should always be looking for ways to improve. After all, the users are the ones who make these apps worth using.

questions

    What metrics will Bumble use to measure the success of its new safety features in reducing inappropriate behavior?
    How many fake profiles will Bumble's ID verification feature turn into 'verified bots'?
    Is the push for ID verification a plot to make dating apps less anonymous and more controlled?

actions