Businesses and WhatsApp's New AI Tools: A Game Changer?

Ever wished you could chat with your favorite brand like you would with a friend? Well, that future is almost here! WhatsApp is bringing in new AI tools to change how businesses handle your messages. Here’s how it works: If you start a conversation with a business, the AI might take over, answering your queries swiftly. But don’t worry, if the business wants to hop in manually, the AI will step back. And if you need to know if you’re chatting with a robot, WhatsApp is keeping it transparent. However, AI isn’t perfect, so some responses might be a bit off. The good news is that businesses can give feedback to help improve the service over time. But that’s not all! WhatsApp is also letting businesses connect their WhatsApp Business app to the Business Platform using a simple QR code. This means they can manage both accounts together. Plus, they can even transfer old chat history to the app, although group chats will need to stay separate. In other exciting news, WhatsApp might let you send messages to Meta AI for extra context. And ChatGPT has gone from typing to talking – you can now call it or text it via WhatsApp! That’s a lot of AI action going on!