BYD and Mediawan team up on a fun new Miraculous Chibi episode

The first big project from BYD and Mediawan’s fresh partnership isn’t a typical car ad. It’s a 52-episode animated series called "Miraculous Chibi, " dropping a special episode this week on YouTube. Instead of pushing sales, the show puts BYD’s new electric car, the Dolphin Surf, into a fast-paced comedy where the vehicle becomes part of the chaos. This isn’t BYD’s first time in pop culture. The Chinese automaker just passed Tesla to lead the global EV market, so it’s looking beyond just cars. Mediawan, a big European production company, has a long history of creating buzz-worthy shows like "Slow Horses" and "Call My Agent! " Their animation arm, Miraculous Corp, is behind one of France’s most successful exports—"Miraculous, " a show with six seasons and a growing fanbase of over 60 million people.The new episode, "Watt a Dream Date! ", keeps the series’ signature style: quick humor, no dialogue, and a whole lot of running around. The plot follows Marinette trying to reach Adrien, with the Dolphin Surf playing a key role in her wild Paris adventure. It’s a clever way to blend entertainment with branding, but some might wonder if the car’s role feels too forced. Beyond this single episode, the deal hints at bigger plans. BYD’s cars could pop up in future Mediawan projects, including an upcoming animated movie. The companies didn’t reveal the budget, but reports suggest it’s a hefty investment. For a brand chasing global attention, this kind of partnership makes sense—tying its name to a well-loved franchise while Mediawan gets fresh, high-energy content.