TECHNOLOGY

Can AI Really Find Your Perfect Match?

USASun Sep 28 2025

Dating apps are trying to use AI to help people find love. They want to make the process more personal and less tiring.

  • Bumble is using AI to match people based on their values and goals.
  • Sitch and Amata are using AI to create personalized profiles and matches.
  • Facebook Dating is introducing an AI assistant and a weekly surprise match feature.

Does AI Really Know What Makes Two People Compatible?

It's not a new idea for dating sites to ask users questions and use that information to match them. But more information doesn't always mean better matches.

  • OkCupid found that telling users they were compatible was more important than actually being compatible.

The Mystery of Chemistry

AI might help with matching, but it's not clear how it can predict chemistry.

  • People tend to couple with those who are similar to them, but there's no simple rule for what makes people click.
  • Even psychologists don't have all the answers.
  • Attachment theory can help people understand their own tendencies, but it doesn't provide a clear guide for choosing partners.

The Future of AI in Dating

AI dating apps promise to make finding love easier, but they can't replace the work that goes into building a relationship.

  • And even if they could, would you want a machine to find your perfect match?
  • Love is complicated and unpredictable, which is what makes it special.

questions

    Will AI dating apps eventually start flirting with users on behalf of their matches?
    What are the potential biases in AI-driven matchmaking, and how can these be mitigated to ensure fair and equitable outcomes for all users?
    Is the push for AI in dating apps part of a larger scheme to reduce human interaction and increase reliance on technology?

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