Can Info Help Fix the Gap in Ag Plastic Waste Management?

Have you ever wondered if giving people the right information can change how they act? It's a big question, especially when it comes to something like managing agricultural plastic waste. The idea is simple: tell people what's good for the environment, and they'll do it. But does it really work? In a study, researchers tested this idea. They wanted to see if giving people the right information could get them to pay for a better way to manage all that plastic waste from farms. They used something called the Theory of Planned Behavior to figure out what kind of information would help. Here's what they found: when people learned about what others were doing (normative beliefs) and how they could make a difference (control beliefs), they were willing to pay more. In fact, they were willing to pay an extra CNY 307. 2 and CNY 400. 5, respectively. But why is there a gap between what people say they'll do and what they actually do? The study showed that while people think it's important, they don't always feel like they're part of a group doing it (weak social norm) or know how to make a real difference (lack of effective mechanism). So, what's the takeaway? To make this work, we need to build up that group feeling (strong social norm) and show people how their actions can make a real difference (effective mechanism). That's where multi-entity cooperation comes in. It's all about working together to make agricultural plastic waste management sustainable.