Cane‑Party: A 30‑Year Celebration That Turns Super Bowl Week Into a Celebrity Hangout

Raising Cane’s marked its 30th birthday by turning San Francisco into a celebrity playground during Super Bowl week. The owner, Todd Graves, invited athletes, actors and pop stars to a series of events that ran from a pre‑party at Charmaine’s on Saturday night, through a brunch at Villon on Sunday morning, to watching the game from custom suites at Levi’s Stadium in Santa Clara. Graves, a lifelong football fan and Georgia native, has long seen the sport as a gateway to bring diverse people together. He uses game days to create buzz, letting fans, teammates and even the players themselves work a shift at his restaurants. In 2024, Christian McCaffrey and Matthew Stafford joined the festivities, while Sam Darnold later worked a shift to celebrate his Super Bowl title.The gathering featured high‑profile guests such as Alix Earle, Jessica Alba, Emma Roberts, Machine Gun Kelly, Cardi B and Logan Paul. Each celebrity enjoyed a bite of the same menu that has been served for three decades, underscoring the brand’s consistency. The event also offered a chance for Graves to network across industries, turning casual conversations into lasting relationships that boost marketing and community ties. Beyond the food, the week was a lesson in how shared passions can unite strangers. Guests from different walks of life mingled, exchanged ideas and built friendships that extend far beyond the Super Bowl. Graves’ strategy proves that a simple menu, coupled with a love of sport, can turn a birthday celebration into a powerful networking platform.