TECHNOLOGY

Celebrities Get AI Twins: What's the Deal?

USAWed Nov 05 2025

Genies, a company specializing in AI companions, has introduced new tools that enable celebrities and their managers to create AI versions of themselves. These AI twins can engage in conversations with fans and participate in apps and games.

Key Features

  • Customization: Celebrities can personalize their AI twin's appearance, personality, and behavior.
  • Scalability: Talent agencies can quickly generate AI copies of their entire roster.
  • Integration: AI avatars are designed to interact seamlessly with fans and digital environments.

As AI technology advances, legal battles over digital likenesses have emerged. Genies asserts that its technology is secure and respects all rights, ensuring celebrities can use their AI twins without legal complications.

Industry Perspective

Jake Becker, a representative from Genies, highlights the evolving landscape of digital identity. He advocates for celebrities to maintain control over their AI twins, allowing them to monetize and connect with fans effortlessly.

Fan Interaction

Fans may soon have the opportunity to interact with AI versions of their favorite stars. However, the long-term impact—whether this innovation enhances fan engagement or remains a novelty—remains to be seen.

questions

    Can fans expect their favorite celebrity's AI companion to tell dad jokes or share embarrassing stories about them?
    How does Genies ensure that the AI companions accurately represent the celebrities' personalities and mannerisms?
    Could the technology be used to create deepfake content that could be used to frame celebrities or spread misinformation?

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