“Celebrity CEOs: How Fame Influences Corporate Social Responsibility in China”

In the fast-paced world of China's A-share market, celebrity Chief Executive Officers (CEOs) can have a surprising impact on how companies handle their social responsibilities. A recent study explored this phenomenon from 2009 to 2020. Researchers found that famous CEOs tend to be more engaged in Corporate Social Responsibility (CSR) activities. This isn't just about doing good; it's also about managing their public image.The study delved into various factors that can strengthen or weaken this relationship, like the CEO's age, gender, and how much media attention they get. Surprisingly, changes in the business environment didn't seem to affect these CEOs' CSR performance. This sheds new light on understanding why companies choose to be socially responsible and could help shape future strategies for CEOs and their firms.