TECHNOLOGY
China's GPU Market Shakes Up: NVIDIA's Big Move
ChinaMon Apr 21 2025
The tech world is buzzing with news about NVIDIA's latest strategy in China. The company has reportedly stopped selling its high-end GeForce RTX 5090D graphics card in the country. This isn't just about one card, though. It's a sign of the changing times in the tech industry, especially when it comes to the US and China.
First, let's talk about why this matters. The GeForce RTX 5090D is a top-tier GPU, and it's a big deal for gamers and professionals in China. But now, it seems like NVIDIA has hit the pause button on selling this card in the region. Why? Well, it's all about the rules and regulations that keep changing between the US and China.
The US has been tightening its grip on tech exports to China. Remember the H20 AI GPU? It was banned from being sold in China. Now, it looks like the GeForce RTX 5090D might face the same fate. NVIDIA isn't taking any chances. They've told their partners, like Colorful and Palit, to stop selling the card. Even the companies that make parts for the card have been told to halt production. It's like a domino effect.
This isn't the first time NVIDIA has faced this issue. Remember the A100/H100 AI accelerators? They were banned too. NVIDIA was unsure about the GeForce RTX 4090 at the time, but it eventually got banned. So, this time, NVIDIA is playing it safe with the RTX 5090D.
Now, let's talk about the bigger picture. This move could cost NVIDIA billions. It's not just about the money, though. It's about the market share. Competitors like AMD are ready to step in with their own products, like the Radeon RX 9070 GRE. This could be a game-changer for the tech market in China.
So, what does this mean for gamers and professionals in China? Well, it's not great news. The RTX 5090D was their top choice, and now it's off the table. But who knows? Maybe this will push other companies to step up and fill the gap.
It's a tough situation, but it's also a reminder of how quickly things can change in the tech world. One day, a product is hot, and the next, it's off the market. It's all about staying adaptable and keeping an eye on the bigger picture.
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questions
How might the suspension of the GeForce RTX 5090D influence the development of domestic GPU technologies in China?
What long-term strategies can NVIDIA implement to mitigate the impact of export regulations on their business?
Will Chinese gamers have to resort to playing on potato PCs because of the RTX 5090D ban?
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