China's Music Scene Joins Global Charts
A Historic Partnership
Luminate has teamed up with Tencent Music Entertainment (TME) to bring Chinese music data into the global spotlight. This is a big deal because it's the first time music streaming and sales from China will be included in global charts.
Expanding the Data Horizon
The partnership means that data from TME's popular platforms like:
- QQ Music
- Kugou Music
- Kuwo Music
- JOOX
will be added to Luminate's music data platform, CONNECT. This data will help show how music from China is performing worldwide.
A More Complete Picture
Luminate already tracks music data from over 60 countries. Adding China to the mix will give a better picture of global music trends. It's not just about Chinese music; it's about seeing how different genres and artists from China are loved around the world.
A Milestone in Music History
In 2023, the TME UNI Chart made history by being the first Chinese music chart to appear on Billboard's U.S. website. This new deal is another step in connecting Chinese music with the rest of the world.
Industry Leaders Weigh In
Rob Jonas, CEO of Luminate, said this partnership is a big moment for the music industry. He believes it will provide more accurate and comprehensive data, which is crucial for making good business decisions.
TC Pan, a top executive at TME, sees this as a way to create a unified global music ecosystem. He hopes it will help more quality content from China be discovered worldwide.
A Global Connection
This deal is not just about data; it's about connecting music lovers everywhere. It's a chance for Chinese music to shape global trends and for the world to enjoy more diverse sounds.