Cloud Rivalry: Google vs. Microsoft in the Cloud War

GlobalTue Oct 29 2024
Google and Microsoft are at odds once again, but this time the battleground is cloud services. Microsoft has accused Google of secretly financing groups that are criticizing their cloud business. In a blog post, Microsoft's deputy general counsel, Rima Alaily, outlined this claim, stating that Google is trying to conceal its involvement by using other tech companies as the public face of these anti-Microsoft groups. At the heart of this dispute lies Google's discontent with Microsoft's licensing fees for Windows Server. Google believes these fees are unfair and is pushing for European authorities to intervene. Meanwhile, Microsoft maintains that Google is just attempting to sway legal decisions in their favor. The two tech giants have a long history of tension, including past issues like Google's refusal to develop YouTube apps for Windows Phone.
https://localnews.ai/article/cloud-rivalry-google-vs-microsoft-in-the-cloud-war-cce1b396

questions

    Would a cloud battle between Microsoft and Google look like a classic Western showdown?
    What potential economic impacts could this lobbying have on Microsoft's cloud business?
    How should tech companies balance the need for profit with the promotion of fair competition?

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