TECHNOLOGY

Cloud Rivalry: Google vs. Microsoft in the Cloud War

GlobalTue Oct 29 2024
Google and Microsoft are at odds once again, but this time the battleground is cloud services. Microsoft has accused Google of secretly financing groups that are criticizing their cloud business. In a blog post, Microsoft's deputy general counsel, Rima Alaily, outlined this claim, stating that Google is trying to conceal its involvement by using other tech companies as the public face of these anti-Microsoft groups. At the heart of this dispute lies Google's discontent with Microsoft's licensing fees for Windows Server. Google believes these fees are unfair and is pushing for European authorities to intervene. Meanwhile, Microsoft maintains that Google is just attempting to sway legal decisions in their favor. The two tech giants have a long history of tension, including past issues like Google's refusal to develop YouTube apps for Windows Phone.

questions

    What role do lobbying groups play in shaping technological policy and practices?
    What legal precedent exists for cases involving licensing fees and cloud services?
    Would a joint Microsoft and Google cloud service ever be a thing? What would it be called—Goftware? Micgle?

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