Comfort sneaks onto the celebrity shoe list—and onto sale

Walk a mile in any star’s shoes lately and you may end up in the same comfy brand. Vivaia, a line known for “barefoot-feel” soles and breezy silhouettes, is flashing sale tags up to 30 % off during Amazon Prime Day. The Margot Mary Jane 3. 0—worn by Katie Holmes in LA while carrying a bouquet—is even cheaper now, so anyone can copy the A-list look without blisters. The same curved strap shoe has been spotted on Aubrey Plaza, Selena Gomez, and Pamela Anderson in everything from floral mesh to netted mesh, proving comfort doesn’t mean giving up color.Beyond the Mary Janes, the Yancy Sneakerina and Christina Sneakerina have their own fan clubs. Bella Hadid rocked the Yancy pair on the street, while Julia Roberts wore the Christina sneaker twice on the Cannes carpet, pairing them with sharp black suits for an unexpected sporty twist. Even Page Six’s commerce reporter called the Christina “an unexpected wardrobe love, ” praise that probably helps sell a pair or two. The brand didn’t stop at sneakers. Red-carpet heels worn by Queen Latifah and Lola Tung, plus platform sandals and loafers, are all part of the sale. The shoes share a few traits: stretchy mesh or satin, cushioned footbeds, and names that sound like yoga poses (“Allday, ” “Addison, ” “Kara”). Shoppers can grab any of these while supplies last, but they’re not the only steals inside Prime Day’s four-day window.