CU Buffaloes: Time to Rethink the Game Plan

The CU Buffaloes have had a rough year, and it's time to take a hard look at what's going on. The team's performance has been lackluster, and the athletic department is facing a big financial shortfall. This is a wake-up call for the university to reassess its priorities. The Buffs' 3-9 record this season is a letdown, especially considering the high expectations set by Coach Deion Sanders' recruitment efforts. Fans were hopeful, but the team's performance on the field didn't match the hype. The situation is even more frustrating given the high cost of attending games, with ticket prices averaging $228. The athletic department's $27 million deficit is a major concern. This shortfall is due to increased coach salaries and direct payments to student athletes, which are now allowed under new NCAA rules. The university will need to cover this deficit with student fees and institutional support. Football is the biggest part of CU's athletic department, accounting for a large portion of its expenses. The team's budget is significant, but it's still far behind top programs like the University of Alabama. Even within the Big 12 conference, CU is spending less than competitors like Texas Tech. The question is, does CU need to be a football powerhouse? Pursuing sporting glory at all costs may not be the best use of the university's resources. CU's primary mission is education, and spending heavily on football could be seen as a disservice to students. As the university searches for a new athletic director, it's crucial to consider these issues. The new AD will play a key role in shaping the future of CU sports. The goal should be to create a sustainable model that balances competitive success with financial responsibility.