Dallas sports radio wouldn’t be the same without these morning voices

For over thirty years, a trio of Dallas sports radio hosts has shaped how locals start their mornings. George Dunham, Craig Miller, and Gordon Keith—better known as The Musers—began their run on 96. 7 FM/1310 AM The Ticket back in 1994. The show’s early days coincided with the station’s launch, making them the city’s longest-running morning team across any format, not just sports. Their shift in start time from 5:30 a. m. to 6 a. m. in 2024 might seem minor, but it ended a decades-long habit of rising before dawn. Keith joked at the time that even legends need rest to keep their streak alive. Every Dallas sports fan has likely caught their show at some point. The Musers have covered every major championship in town since the ’90s—Cowboys Super Bowls, Mavericks basketball, Stars hockey, and even the Rangers’ long-awaited World Series win in 2023. That span covers multiple generations of teams, players, and fans. Their longevity isn’t just about showing up; it’s about adapting while staying recognizable. Beyond the time slot tweak, they’ve also expanded to podcasts, ensuring their voices reach audiences who prefer on-demand listening.What really sets them apart isn’t just their years on air—it’s their dynamic. Keith, often called “The Great Gordo, ” brings humor and personality that balances the show’s sports talk. His impersonations, from a fake Jerry Jones to Tiger Woods, became fan favorites over time. Even his lighthearted routines have depth, like a Mother’s Day column he wrote years ago that still circulates online yearly. The “8:40 bit” on Mondays, featuring Keith’s best work, feels like a ritual for Cowboys fans. Awards and honors have piled up along the way. The Musers’ teamwork earned them a Marconi Award in 2021 after seven nominations, and the station itself took home the top prize in 2024. Inductions into the Texas Radio Hall of Fame in 2023 capped off their legacy. While stats and trophies matter, their real impact is harder to measure—they’ve become part of Dallas’s daily rhythm.