Demure Takes Over: A Word's Viral Journey

Ever wondered how a word can suddenly become famous overnight? Meet "demure, " Dictionary. com's 2024 word of the year. This isn't your typical word—it went viral because of a TikTok star named Jools Lebron. She used "demure" to describe her subtle makeup and mindful behavior, making it a sensation. The word's usage skyrocketed by 1, 200% in just eight months. People started using it to talk about how they act at work or in public. Celebrities like Kim Kardashian and Jennifer Lopez even jumped on the trend. But what does it really mean? "Demure" used to describe quiet and reserved behavior. Now, it's more about how you present yourself. Lebron's satirical videos showed how people can act one way and say another. It's all about perception and humor. Even though the word has a new twist, it's still about being aware of your actions. Isn't that what mindfulness is all about?