Disney and OpenAI Team Up for AI-Powered Storytelling
USAThu Dec 11 2025
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Disney has just made a big move by investing $1 billion in OpenAI. This isn't just any investment. It's a deal that lets OpenAI use Disney's famous characters in its new AI video tool called Sora. For the next three years, people can use Sora to create short videos featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars.
This deal is huge, especially since Hollywood has been worried about how AI might affect jobs and copyrights. Many people in the industry, like writers and actors, have been protesting against AI. They're concerned that AI might replace their jobs or use their likenesses without permission.
Disney has also been strict about protecting its characters. They've even sent legal notices to companies that used their characters without permission. But now, they're teaming up with OpenAI. This partnership shows that AI companies and creative leaders can work together. They can promote innovation while respecting creators and their work.
OpenAI's CEO, Sam Altman, sees this deal as a big step forward. He believes it proves that AI companies can partner with the entertainment sector responsibly. Disney's CEO, Bob Iger, is also excited. He thinks this deal will put imagination and creativity directly into the hands of Disney fans.
But this deal isn't just about using Disney characters in Sora. Disney will also use OpenAI's technology to build new products and tools. Some of the videos made by users on Sora will be available on Disney+. Plus, Disney employees will get to use ChatGPT.
This partnership is a big deal for both companies. It's a sign that the entertainment industry is starting to embrace AI. But it's also a reminder that this technology comes with challenges. Companies need to be responsible and respect creators and their work.
https://localnews.ai/article/disney-and-openai-team-up-for-ai-powered-storytelling-dff9c125
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