Disney Princesses Grow Up: High-End Fashion and More

Disney is not just for kids anymore. The company is taking its beloved princesses and giving them a grown-up makeover. They are moving into high-end fashion, jewelry, and home decor. This is not just about selling more stuff. It is about reaching a new audience. Adults who love Disney can now enjoy their favorite characters in a whole new way. The latest example is a collaboration between Disney, Mattel, and the fashion house Viktor&Rolf. They have created a luxury Cinderella doll. This doll is not for children. It is for collectors and fashion enthusiasts. The doll will be launched during Paris Fashion Week. Only a limited number of units will be available.This is part of a bigger strategy. Disney wants to expand the Disney Princess brand into new categories. They are looking for licensees who can help them do this. The goal is to stay true to the characters while also appealing to new audiences. Disney is also exploring other ways to bring princesses to life. They have a Disney Princess Afternoon Tea in London. In 2024, Disneyland Paris hosted a runway show during Fashion Week. These experiences allow fans to connect with the characters in a new way. The company is also focusing on Moana. A live-action adaptation of the film is set for release later this year. This is part of their strategy to expand the Princess brand. Disney is not abandoning its kids and family roots. Instead, they are following the kids as they grow up. They want to bring the magic and fashion of the princess stories to categories more relevant to adults.