TECHNOLOGY

Don't Hold Your Breath for a Cheaper Galaxy Z Fold

Seoul, South KoreaTue Oct 22 2024
When Samsung first introduced the Galaxy Fold, it was a technological marvel with a hefty $2, 000 price tag. Many hoped that the cost of foldable phones would decrease as manufacturing became more efficient. However, Samsung has dashed those hopes, stating they have no plans to release a cheaper version of the Galaxy Z Fold. Instead of lowering prices, Samsung is focusing on introducing newer, better technologies. An official from Samsung Electronics explained, "The Galaxy Z Fold Special Edition isn't just a premium product; it's about giving you more options. You can choose based on your preferences. " The company doesn't currently have plans to launch a separate, lower-priced foldable phone. Samsung once led the global foldable smartphone market but has since slipped to second place behind Huawei. Sales of Samsung's foldable smartphones have plateaued over the past few years. To boost sales, Samsung could either create killer apps optimized for foldable phones or release cheaper foldable devices. So far, they've failed to achieve either goal. Competitors like Honor, Huawei, OPPO, and Vivo are producing thinner, lighter foldable smartphones with superior camera hardware. To justify the price of the Galaxy Z Fold, Samsung needs to enhance its engineering and add better features. Rumors suggest Samsung might release a cheaper Galaxy Z Flip phone next year, along with a Galaxy Z Fold device and their first dual-fold smartphone. Whether they succeed remains to be seen. If not, they risk losing ground in the foldable smartphone market they helped pioneer.

questions

    How does Samsung plan to compete with cheaper foldable smartphones from other manufacturers if it doesn't intend to release a cheaper Galaxy Z Fold?
    Does Samsung think we all have a magic money tree to afford their foldable phones?
    Could there be a secret partnership with other tech companies to maintain high prices in the foldable market?

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