EU's Green Deal: A Push for Safer, Greener Products

The European Union has set ambitious goals with its Green Deal. By 2050, it aims to be climate neutral and eliminate pollution. To achieve this, the EU wants companies to create products that are safe and sustainable from the start. This approach is called Safe and Sustainable-by-Design (SSbD). However, SSbD is not just about being eco-friendly. It's also about being ready for future rules. Companies that adopt SSbD early can avoid last-minute changes and stay ahead. But, SSbD is complex and requires a lot of data. Many companies find it challenging. A recent study looked at 15 EU policies and 15 SSbD components. It found a 64% overlap. This means many rules already support SSbD. The study suggests that companies should embrace SSbD. It can help them prepare for regulations and save money in the long run. Policymakers also have a role to play. They should encourage companies to adopt SSbD. They should also invest in research to make SSbD even better. By working together, the EU can make its products safer and more sustainable. But, is SSbD the right path? Some argue that it's too burdensome. Others believe it's necessary for a greener future. What do you think?