ENVIRONMENT
Eye-Tracking Climate Maps: How We Look at Climate Change
Sat Jan 11 2025
You're looking at a world map that shows future climate changes. How do your eyes move? A study used eye-tracking to find out. They wanted to know if people focus on the same spots and if being alone or with someone changes how we look at these maps. The study found that people tend to stare at Europe a lot, which might mean they're more interested in that region. Whether alone or with someone, the map's design mostly guides where people look. When with someone, people look around more but spend less time on each spot. The future climate projections didn't change how people looked at the maps much. Artwork, on the other hand, got quicker glances. Interestingly, how anxious people feel about climate change doesn't seem to change how they look at these maps. So, it's mostly the map's design that decides where our eyes go.
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questions
How might the similar spatial gaze patterns in both single and paired conditions affect the effectiveness of climate change communication strategies?
In what ways does the Euro-centric bias in viewing patterns challenge our understanding of global awareness of climate change?
To what extent do the distinct attentional patterns observed in scientific versus aesthetic engagements impact the design of effective climate change visualisations?
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