Fake Celebrity Scams: AI Gives New Shape to Deception

Having doubtful moments watching celebrities selling strange products online? You're not alone. Artificial intelligence is making it easier for scammers to use celebrity look-alikes and voice clones to trick people. McAfee has ranked Scarlett Johansson, Kylie Jenner, and Taylor Swift as the most exploited celebrities in these scams. Scarlett Johansson is an interesting case. The actress is vocal about AI-generated content without consent. She even rejected a request to lend her voice to a tech company's demo. But AI technology was used to create a sound-alike, leading to potential legal threats. Tom Hanks, too, warned fans about fake ads using his image to promote miracle cures. These scams can be quite convincing, but they're all about making money from unsuspecting people. Other celebrities on the list include Anya Taylor-Joy, Sabrina Carpenter, and Sydney Sweeney. Cybersecurity experts say deepfakes are getting tougher to spot. So, staying alert and thinking critically about online endorsements is crucial. Don’t be swayed by too-good-to-be-true offers or products endorsed by your favorite celebrities.