Fashion and Music Collide: A New Venture Takes the Stage

A new team-up is shaking up the fashion world. Centric Brands and Palm Tree Crew are joining forces to create a global fashion empire. This isn't just about clothes; it's about experiences and culture. Centric Brands brings its expertise in design, manufacturing, and distribution to the table. Palm Tree Crew adds its vibrant, culture-driven platform to the mix. Palm Tree Crew is more than just a brand. It's a lifestyle that spans live events, hospitality, and experiences. This partnership aims to take that lifestyle and expand it into broader consumer categories. Centric Brands will lead the charge in developing and expanding men's and women's apparel and accessories. Collaborations have always been a big part of Palm Tree Crew's strategy. They've teamed up with brands like Madhappy, Siegelman Stable, and even sports teams like the Florida Panthers. With Centric Brands on board, Palm Tree Crew is ready to scale up and reach new audiences worldwide.This venture is a big deal for both parties. Centric Brands sees Palm Tree Crew as a culturally relevant brand that fits perfectly with its growth strategy. Palm Tree Crew sees this as a chance to scale its vision globally while staying true to its community roots. Centric Brands is no stranger to big names. They manage iconic brands like Calvin Klein, Tommy Hilfiger, and Under Armour. They also have a strong presence in accessories and entertainment categories. This new partnership is just another step in their mission to diversify and expand their reach. Palm Tree Crew, founded by Kygo and Myles Shear, is all about sharing great moments. Their global lifestyle platform operates at the intersection of culture and community. This joint venture is a full-circle moment for them, allowing them to bring their culture to the world through product and experiences.