TECHNOLOGY

Fashion's New AI-Powered Shopping Buddy: Meet OneOff

USAWed Oct 29 2025

There's a new app in town that might just be your new shopping buddy. It's called OneOff, and it's not your average fashion app. It's powered by AI and backed by your favorite celebrities.

Imagine scrolling through your favorite celeb's closet, finding something you love, and buying it instantly.

That's the idea behind OneOff.

The app is all about discovery and engagement. It's not just about buying stuff. It's about exploring, finding new styles, and having fun.

  • Create a profile
  • Define your style
  • Follow verified celebrities
  • See what they're wearing, what they love, and what they're obsessed with

The more you interact with the app, the better it gets at recommending stuff you'll love.

OneOff has partnered with some big names in retail, like Net-a-Porter and Revolve.

So, when you find something you love, you can buy it instantly. The app is all about making shopping seamless and engaging. It's like having a personal stylist in your pocket, one that learns and adapts to your style.

But it's not just about celebrities. You can also:

  • Build your own profile
  • Curate fashion lists
  • Share your lists with friends
  • Explore your friends' lists

It's all about sharing and connecting. Fashion is a conversation, after all.

And while AI is the backbone of the app, human curation is still important. The app's creative director is a celebrity stylist. She curates wardrobe edits and shapes the overall product catalog. It's all about bringing together the best of both worlds: the power of AI and the touch of a human stylist.

In a world where shopping has become more complex, OneOff brings it all together. It's a space where you can:

  • Shop your favorite celebrities' closets
  • Follow your friends
  • See what's trending

It's a new way to shop, a new way to discover, and a new way to connect.

questions

    Could the app be used to subtly influence political views through the styles and brands it promotes?
    How does OneOff's AI algorithm ensure that the personalized shopping experience remains diverse and not just limited to popular trends?
    What measures does OneOff take to ensure that the data collected from user interactions is used ethically and transparently?

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