Fashion's New Trendsetter: How AI is Changing the Game

The fashion world is buzzing with a new player: AI. Once, only a few big names in fashion could predict what would be in style. Now, AI is stepping in to help. It's not just about guessing anymore. It's about using data to make smart choices. Social media has changed the game. Platforms like TikTok and Instagram are where trends start now. People buy clothes based on what they see online. This shift has made the fashion world move faster than ever. Fashion companies are using AI to keep up. They use it to make decisions, like choosing between a red or blue shirt for next season. AI can show them how clothes will look on people. This saves time and money. AI does more than just predict trends. It helps create personalized shopping experiences. It manages supply chains and even generates images. Companies like Heuritech use AI to spot trends early. They look at data from runways and social media. This helps them predict what will be popular months before it hits the mainstream. But AI can't do it all alone. Human experts are still needed. AI might spot a trend, but people decide if it's something that will sell. AI is good at predicting how much of a popular item to stock. But humans make sure the AI's predictions are on point. Not everything that's popular online translates to sales. A viral post might get lots of likes, but will people actually buy the item? That's where human expertise comes in. They make sure the trends AI finds are not just fun but also something people will wear.