Ferrari Dives Into Crypto With Exclusive Fan Token

Ferrari is stepping up its game in the digital world. The company is launching a special crypto token linked to its winning 499P race car. This isn't just any token—it's a way for the brand to connect with its most dedicated fans. The token, called “Token Ferrari 499P, ” is a team-up with an Italian fintech company, Conio. Only members of Ferrari’s Hyperclub, a small group of top-tier clients, will get access. These members can trade the token and even use it to bid on a real 499P model. The token will make its debut when the 2027 World Endurance Championship kicks off. Ferrari’s marketing boss, Enrico Galliera, said the goal is to strengthen the bond with loyal fans. The token is all about making them feel more connected to the brand and its history. It’s also a way to engage fans with new tech and innovation. Ferrari isn’t new to the crypto scene. In 2023, the company started accepting Bitcoin, Ethereum, and USDC for car purchases in the U. S. and later in Europe. This move fits with a bigger trend among luxury brands like Louis Vuitton, Porsche, and Gucci, which are also exploring digital collectibles and blockchain tech. These brands are trying to reach a new generation of wealthy consumers who are into tech, startups, and data centers. The timing seems good for Ferrari’s crypto move. Crypto prices have been climbing, with Bitcoin up about 60% in the past year. But regulators are still warning about the risks of speculation and weak oversight. For now, Ferrari’s token project is still in the early stages. Conio is working on getting a license under the EU’s new crypto rules, known as MiCA. Once approved, there’s room for growth. Ferrari’s stock has seen some ups and downs. Shares rose 1. 36% on a recent Friday but are down about 3. 16% so far this year. The company is set to report its third-quarter earnings on November 4, 2025. Analysts are generally positive about Ferrari’s stock. The company has a “Moderate Buy” rating, with an average price target of $490. 78. That suggests a potential 20. 20% upside from the current price.