Ferrari Teams Up with WHOOP for a Healthier, Data-Driven 2026 Season

Ferrari is stepping up its game for the 2026 Formula 1 season. They've just teamed up with WHOOP, a company that makes wearable tech to track health and fitness. This deal is worth a whopping $3. 6 billion. Both drivers, Lewis Hamilton and Charles Leclerc, along with the rest of the team, will be wearing WHOOP's wristbands. These gadgets will keep an eye on their health around the clock. They track sleep, training, stress, and recovery. This is big because the F1 season is super intense with 24 races. The idea is to use this data to help the team stay in top shape. Ferrari is all about using data to make things better. They'll feed the info from WHOOP into their existing systems. This way, they can give the team better medical support. WHOOP's science team will also help out, trying to keep everyone healthy in such a high-pressure job. The goal is to adjust training and workload based on what the data shows.You'll see WHOOP's logo on the Ferrari car, race suits, and team clothes. The first look at the 2026 car, the SF-26, will be on January 23. Ferrari's chief revenue officer, Lorenzo Giorgetti, says this partnership is about using data not just for the car, but for the people too. It's all about innovation and making sure the team is at its best, both on and off the track. WHOOP's CEO, Will Ahmed, is excited too. He says Ferrari and WHOOP share the same drive for top performance. Ferrari has been using data to make cars faster for generations. WHOOP does the same for human performance.