FINANCE

Finance Chiefs Navigate Stormy Economic Seas

North America, USATue Jul 08 2025

Latest Survey Reveals Shift in Sentiment

The latest report from Deloitte's CFO Signals survey paints a picture of finance leaders treading carefully in uncertain times. With a confidence score of 5.4, down from 6.4 in the previous quarter, it's clear that optimism is taking a backseat.

Key Findings

  • Growth Expectations Drop: Only 23% of CFOs now rate the North American economy as "good," a stark contrast to the 50% who felt optimistic just a quarter ago.
  • Risk Appetite Declines: Just one in three CFOs believe it's a good time to take on more risk.
  • Capital Market Valuation: Opinions are split between the market being undervalued or overvalued.

Drivers of Uncertainty

According to Steve Gallucci, global and U.S. leader of Deloitte’s CFO Program, the uncertainty stems from a mix of policy, geopolitics, the economy, and capital markets. He points to the U.S. presidential election as an example, where uncertainty led to a dip in optimism, which then spiked once the election was settled.

Strategic Responses

In response to these challenges, CFOs are focusing on:

  • Growth Drivers
  • Managing Controllable Risks
  • Staying Active in Mergers and Acquisitions
  • Prioritizing Technology and Cybersecurity
  • Cautious AI Adoption
  • Addressing Internal Risks like talent availability, lack of agility, and cost management.

Conclusion

The survey highlights a finance leadership community grappling with uncertainty, actively working towards solutions to weather the storm and position their companies for future growth. It's a testament to their resilience and strategic thinking in the face of adversity.

questions

    Is there a hidden agenda behind the emphasis on technology and AI adoption among CFOs?
    How might the decline in CFO confidence scores impact overall economic growth in North America?
    What specific policy changes could potentially restore CFO optimism and improve economic outlook?

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