BUSINESS

Ford Upgrades Expedition SUV: More Tech, Better Design

DETROIT, USAMon Oct 07 2024
In a move to stay competitive in the large SUV market, Ford has given its three-row Expedition model a significant makeover. The revamped vehicle boasts an enhanced exterior and interior design, with a focus on comfort and convenience. One of the standout features is a massive 24-inch driver display, aimed at making every ride smoother and more enjoyable. But that’s not all; Ford has also incorporated its BlueCruise hands-free highway driving system to give drivers a break during long journeys. This redesign wasn't done on a whim. Ford spent over 1,100 hours talking with customers to understand their needs and lifestyles. The goal? To make family time more precious by simplifying travel. Whether it’s before the trip starts or after it ends, Ford wants to ensure every part of your journey is hassle-free. While the pricing for the 2025 Expedition isn't out yet, we do know that current models range from $55,000 to a whopping $84,000. On average, people are spending around $70,000 on these SUVs. With this new design, Ford is hoping to justify—and maybe even increase—that high price tag.

questions

    What are the potential long-term effects of increased screen time for drivers with the 24-inch driver display?
    Did any customers request a built-in espresso machine for those early morning drives with the family?
    Are the 1,100 hours of customer conversations just a cover story for some secret research?

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