From City to Countryside: A Bakery's Unusual Growth Story

In the heart of Cairo, New York, a unique bakery named See & Be Kitchen has found an innovative way to expand its business. The journey began when Chrissy and Ben, a chef and baker duo, decided to leave the bustling city life behind and move upstate. They wanted a place where they could live and work, surrounded by nature and a close-knit community. The couple found a property with a rich history and plenty of space for just under $190, 000. They started small, renovating the existing structures and selling their goods at local farmers markets. Their goal was to understand the community's needs before introducing their own ideas. As their business grew, so did their need for space. Traditional buildings were too slow and expensive to construct. That's when Chrissy had a brilliant idea: using shipping containers. The first container was a bit of a learning curve, but it was a game-changer. They could have a new space up and running in just a month, compared to the year and a half it would take for a traditional building.The containers were not only quick to set up but also cost-effective. The first one cost around $6, 000, and subsequent ones ranged from $7, 500 to $15, 000, including the cost of cranes and welding. They even found decommissioned reefers, which were pre-insulated and ready for food production. Despite the initial skepticism from customers, the bakery's unique setup has proven to be a success. The containers are fully equipped with running water and electricity, and the bakery continues to thrive and expand. The couple's innovative approach has not only saved them time and money but also created a unique and memorable experience for their customers.