From Rapper to Big Boss: 50 Cent's Smart Moves in Business

Curtis "50 Cent" Jackson is a name that stands out in the music industry, but his real game is in business. He's not just a rapper; he's a smart businessman who plays the long game. While others were busy with music feuds and album sales, 50 was making moves that would pay off big time. One of his first big wins was with Vitaminwater. In 2004, he didn't just take a paycheck for endorsing the brand. He took equity, which means he owned a part of the company. When Coca-Cola bought the brand for $4. 1 billion in 2007, 50's share was estimated to be between $60-100 million. That's a smart move that not many artists thought of at the time. But 50 didn't stop there. He ventured into television and became a powerhouse. In 2014, he executive produced "Power" for Starz, which became a huge hit. By 2018, he had a $150 million deal with the network. The "Power" universe has since expanded into multiple spin-offs, showing 50's ability to build an empire. In 2022, 50 left Starz but didn't slow down. He signed a deal with Fox to develop new shows, proving he's always looking for the next big thing. His recent documentary on Diddy, "Sean Combs: The Reckoning, " is another example of his strategic thinking. It's not just about petty feuds; it's about staying relevant and making bold moves. Despite selling over 30 million albums worldwide and having a massive debut with "Get Rich or Die Tryin', " 50 has only won one Grammy. He's been vocal about the industry's bias, showing he's not afraid to speak his mind. His success in television proves that he can tell the same stories that were once deemed too aggressive for music, but in a way that wins awards. What sets 50 apart is his refusal to play by anyone else's rules. He's built his empire on his own terms, from taking equity in brands to calling out industry issues. His journey from South Jamaica, Queens, to the Hollywood Walk of Fame is a testament to his resilience and business acumen.