Golden Globes Viewers Keep Dropping: Why?

The Golden Globes Awards keep losing fans. This year, only 8. 66 million people watched. That is a 7% drop from last year. Last year, 9. 27 million people tuned in. That was also a drop from the previous year. In 2024, 9. 47 million people watched. The trend is clear. Viewers are losing interest. Twenty years ago, the Golden Globes had 20 million viewers. That was when Hollywood made movies that regular people enjoyed. Now, the numbers are much lower. Some people blame the internet or streaming. But those things have been around for a long time. The real issue might be different. Since 2020, the Golden Globes ratings have fallen sharply. In 2020, 18. 32 million people watched. But in 2021, only 6. 91 million tuned in. There was no show in 2022. In 2023, 6. 3 million people watched. The numbers have not recovered since then.What changed after 2020? Many think it is the shift in Hollywood's content. Movies and TV shows have become more preachy and divisive. They often push messages that not everyone agrees with. This might be why viewers are tuning out. The Golden Globes are not the only awards show struggling. The Academy Awards moved to YouTube. Box office returns are also dropping. People are finding other ways to be entertained. They are turning to content made by and for regular people. This shift is similar to what happened with news media. People turned to alternative media when they felt mainstream media did not represent them. Now, the same thing is happening with entertainment. People want content that speaks to them and their values. The future of entertainment might be changing. AI could play a big role. It could create content that is more in line with what people want. This could be the start of a new era in entertainment.