Golf's New Home: LIV and FOX Team Up for 2025

Get ready for a new golfing experience! LIV Golf is set to ink a deal with FOX Sports for its 2025 season. This means all of LIV's tournaments will be shown on FOX or FOX Sports 1. You might be wondering why this is such a big deal. Well, FOX hasn't aired live golf since the 2019 U. S. Open, so this is a pretty significant move. Why the switch from The CW Network, you ask? Well, LIV's ratings weren't exactly stellar over there. We're talking less than 200, 000 viewers per week, even when big names like Jon Rahm and Brooks Koepka faced off. But LIV isn't alone in struggling with ratings. The PGA Tour saw a drop too, despite Scottie Scheffler's impressive season. LIV has planned its 2025 season with a big network in mind. They've scheduled their tournaments to finish by the end of August, just like the PGA Tour. This way, they won't bump into American football season in the fall. FOX has a lot of sports under its belt, like the NFL, MLB, and NASCAR. Having LIV on board gives them another big event to promote. This could really boost LIV's ratings, something The CW couldn't quite do. You might not know this, but FOX and LIV have talked about a deal before. Back in 2022, just a few months after LIV launched, there were rumors of a deal with FOX Sports 1. But other networks like NBC, CBS, ABC, and ESPN are tied up with the PGA Tour and PGA of America, making FOX a logical choice for LIV.