Google TV: How Much Is Too Much Screen Time for Ads?

Curling up on the couch, ready to relax. You turn on your Google TV, and ads greet you right from the homescreen. Google TV collects feedback from its users about this. "What do you think of these ads? " the device asks. A simple survey pops up now and then, asking whether the ads feel overwhelming or just right. Some users see lots of ads when they boot Google TV. These ads advertise popular movies, shows, even physical items like cars! Sometimes these ads even play on their own. Google wants your opinion, it seems. Are the ads worth it, or are they too much? This isn't new. TV platforms have wrestled with the right amount of ads forever. Google TV started with sponsored content ads but has expanded to more direct ads. It's a balancing act between personalized recommendations and ads you might find intrusive. The survey typically appears at random and offers various responses. It's not clear if Google is running the survey broadly right now, but it does appear from time to time. So, are the ads on Google TV tolerable, or do they need a dial-down?