BUSINESS

Google's AI Bet Pays Off Despite Legal Troubles

Mountain View, USASat Nov 02 2024
Google, part of Alphabet Inc. , is making big money, mostly thanks to its search engine. In the last three months of the year, Alphabet made $26. 3 billion, which is 34% more than last year. And their sales went up by 15% to $88. 27 billion. This growth is partly because Google is investing heavily in artificial intelligence (AI). Google is spending a lot on AI to stay ahead in the tech race with Microsoft, Amazon, and others. In fact, AI now writes 25% of Google's code. But all this spending has made their costs go up. Google's boss, Sundar Pichai, said they plan to cut costs in other areas to keep profits high. Google's ad business is still their biggest money-maker. Sales from ads went up by 12% to $49. 39 billion. Their cloud division is also doing well, with sales up by 35% to $11. 35 billion. But Google's not having an easy time. They're in legal trouble over their search engine, app store, and ad network. The U. S. government might even force them to split up. Plus, Google is changing their search engine to show more AI results.

questions

    Is Google's increased AI spending a cover for some secret project?
    What are the potential risks and benefits of Google's increased focus on AI?
    How does the ongoing antitrust case affect Google's strategic planning?

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