TECHNOLOGY

Google's New Tool: Your Search History Unlocked

Fri Mar 14 2025
Google has rolled out a new feature for its AI tool, Gemini. This feature allows Gemini to access your search history to provide more tailored responses. This means Gemini can suggest vacation spots, YouTube content ideas, or even hobbies based on your browsing habits. This might sound a bit creepy at first. The idea of a computer analyzing your search history to serve you better can feel like an invasion of privacy. But think about it this way: Gmail has been using your inbox content to show you ads for years. Once people get used to this new feature, it might not seem so bad. Plus, it’s not like Gemini will bombard you with more ads. Google promises that your search history will only be used when it’s actually helpful. You can ask Gemini for advice on anything from vacation spots to YouTube content ideas. If you ever want to disconnect your search history from Gemini, you can do so easily. If you’re curious about trying this out, you can enable the feature from the Gemini app in your browser. Just make sure you’re a Gemini or Gemini Advanced subscriber. Gemini’s suggestions can be surprisingly accurate. For example, it suggested content ideas for a YouTube channel based on the user’s search history. It even mentioned interests like retro tech and parenting, which were spot on. However, it also suggested content on mental health, which felt a bit too personal. If you decide to turn on this personalization feature, be mindful of what you search for. If there’s anything you don’t want Gemini to bring up, use a different search engine like DuckDuckGo for those searches. Google is also rolling out new features for everyone, not just Gemini Advanced subscribers. DeepResearch is now free to the public, and the Gemini 2. 0 Flash Thinking Experimental model has been added to enhance its capabilities. Gemini will also improve at handling requests between different Google services, like Calendar and Photos.

questions

    How transparent is Google about the data it collects and how it is used by Gemini?
    Could Google be using this feature to gather more data for targeted advertising rather than personalization?
    What if Gemini starts recommending recipes based on your embarrassing search history?

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