Google's Pixel 10 Ad Takes a Jab at Apple's AI Delays

Apple made a big promise with its iPhone 16. They said Siri would get a major AI upgrade, making it more personal and smart. But here we are, almost a year later, and that upgrade is still missing. Apple even had to pull an ad and push back the release date. Now, Google is using this as a chance to show off its own tech. In a new ad for the Pixel 10, Google takes a playful shot at Apple's delays. The ad suggests that if you bought a new phone waiting for a feature that's "coming soon, " you might want to switch. This is a clear dig at Apple's struggle to deliver on its AI promises. The ad is short, just 30 seconds, and it's already making waves. It's part of Google's buildup to the Pixel 10 launch on August 20th. But thanks to leaks and early reveals, there aren't many surprises left. Apple's AI troubles don't end there. A recent report says the company is having a hard time with Siri's architecture. They're working on a new version, but it's taking longer than expected. Apple's software chief, Craig Federighi, admitted that the delay is because they're aiming for something bigger and better. This isn't the first time Apple has faced delays. But with Google stepping up its game, the pressure is on. Will Apple bounce back, or will Google take the lead in AI-powered assistants?