TECHNOLOGY

Google's Pixel 10 Ad Takes a Jab at Apple's AI Delays

Mon Aug 04 2025

Apple's Big Promise and Its Delay

Apple made a bold promise with its iPhone 16. They vowed that Siri would receive a major AI upgrade, making it more personal and intelligent. However, almost a year later, that upgrade is still missing in action. Apple even had to pull an ad and push back the release date. Now, Google is seizing this opportunity to showcase its own technology.

Google's Playful Shot at Apple

In a new ad for the Pixel 10, Google takes a playful jab at Apple's delays. The ad suggests that if you bought a new phone waiting for a feature that's "coming soon," you might want to consider switching. This is a clear dig at Apple's struggle to deliver on its AI promises.

The ad is short, just 30 seconds, and it's already making waves. It's part of Google's buildup to the Pixel 10 launch on August 20th. But thanks to leaks and early reveals, there aren't many surprises left.

Apple's AI Troubles

Apple's AI woes don't end there. A recent report indicates that the company is having a hard time with Siri's architecture. They're working on a new version, but it's taking longer than expected. Apple's software chief, Craig Federighi, admitted that the delay is because they're aiming for something bigger and better.

The Pressure is On

This isn't the first time Apple has faced delays. But with Google stepping up its game, the pressure is on. Will Apple bounce back, or will Google take the lead in AI-powered assistants?

questions

    What are the potential long-term implications of Apple's delay in delivering AI-powered Siri improvements?
    If Siri could talk, what would it say about being stuck in 'coming soon' limbo for a year?
    What are the consumer reactions to the delay in Apple Intelligence and how might this affect iPhone 16 sales?

actions