OPINION

Halloween: From Simple Fun to Big Business

USASun Oct 26 2025

Halloween has evolved significantly over the years. It's no longer just about kids dressing up and collecting candy. Today, it's a major event for adults as well, with substantial spending on costumes, decorations, and parties. Americans are projected to spend over $13 billion this year alone on Halloween-related expenses.

The Evolution of Halloween Costumes

In the past, Halloween costumes were simple and often made from household items. Imagine kids dressing up in costumes made from toilet paper! Today, costumes are elaborate and expensive, with the average person spending over $114 on a single costume.

The Commercialization of Halloween

One of the primary reasons for Halloween's growth is the commercialization of the holiday. Stores like Spirit Halloween have capitalized on the trend, expanding from small beginnings to over 1,500 stores nationwide. These stores sell costumes that are often more about looking sexy than having fun.

Halloween Everywhere

Halloween is no longer confined to costumes. Stores start selling Halloween merchandise early, with candy aisles looking like they're preparing for a zombie apocalypse. Hollywood releases horror movies, TV shows air Halloween-themed episodes, and radio stations play spooky songs. The holiday is everywhere.

The Pressure to Participate

For kids, dressing up is about imagination. For adults, it's often about fitting in. There's a pressure to attend parties and dress up, or risk being seen as uncool. But is it worth the expenditure?

The Cost of Halloween

The $13 billion spent on Halloween could fund the annual budgets of several states. While it's not hurting anyone, it's also not helping. It's a lot of money for a day that used to be simple and fun.

Remembering the Simple Days

Perhaps it's time to remember the simple days. When costumes were made from toilet paper and a few safety pins. When kids were happy with a paper bag full of candy. When Halloween was about imagination and fun, not about spending a lot of money.

questions

    What would happen if adults had to make their Halloween costumes out of toilet paper like in the old days?
    If Halloween costumes were judged by their durability in the rain, which modern costume would hold up the best?
    Is the rise in adult participation in Halloween a result of a secret agenda to keep people spending money?

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