Hockey's New Fanbase: How a TV Show is Changing the Game

The LA Kings' management is thrilled about the unexpected boost in NHL ticket sales. This surge is thanks to a popular HBO series, "Heated Rivalry, " which features hockey players in a romantic storyline. The show has sparked interest among new fans, particularly younger women. Initially, the team's executives were unaware of the show's existence. One executive even mistook it for a reality series. However, after the show's star, Connor Storrie, appeared on a late-night talk show, the executive noticed a shift in the office. Younger, more trend-savvy female colleagues were avid fans, with one staff member having watched the entire first season three times.The impact of the show on ticket sales is significant. SeatGeek reported a 20% increase in weekly hockey ticket sales following the show's premiere. Revenue saw a 30% spike. Similarly, StubHub experienced a 75% rise in hockey-related searches, with first-time buyers increasing by 5%. The NHL is embracing this newfound interest. Some teams are playing music from the show during timeouts. Even the league commissioner, Gary Bettman, binge-watched the first season in one sitting. However, the show has also raised questions within the hockey community. An insider pondered, "What percentage of players are gay in the NHL? " So far, only one non-NHL professional player has publicly come out. The stars of "Heated Rivalry" have mentioned being contacted by closeted players, indicating a deeper conversation about inclusivity in the sport.