Holiday Shopping: How Rising Prices Are Changing Habits

Money is tight for many people this holiday season. A recent study shows that almost 80% of Americans think prices have gone up. Because of this, 40% plan to spend less on gifts and other holiday expenses. Many are cutting back on gifts for others, eating out, and big purchases. Tariffs are also affecting spending. About 40% say they will spend less because of them. However, nearly the same number say tariffs won't change their spending. Despite higher costs, most people still plan to shop. But they are avoiding the big sale days like Black Friday and Cyber Monday. Instead, they are spreading out their shopping. Small Business Saturday is still important, but fewer people are participating this year. Many don't know about local businesses, and some find prices too high. The study surveyed over 2, 000 adults in the U. S. It shows how rising costs are changing holiday shopping habits. People are being more careful with their money this year.