Hollywood Stands Up to AI's Creative Chaos

Hollywood is not happy with OpenAI's new tool, Sora 2. This AI can make realistic videos and audio from simple text or images. OpenAI says it's all about creating new possibilities, but Hollywood sees a big problem. Some people have used Sora 2 to make fake videos of famous people doing silly or inappropriate things. For example, they've created videos of Martin Luther King Jr. changing his famous speech, Michael Jackson rapping, and even Mr. Rogers meeting Tupac Shakur. These videos are not just funny; they're also disrespectful. Actors and their representatives are worried. They don't want their likeness or work used without permission. Chaley Rose, an actress from the TV show Nashville, said it's scary to think people can copy actors' performances without their consent. She wants to have control over how her image is used. Talent agencies like United Talent Agency and Creative Artists Agency have spoken out against this. They say using someone's likeness without permission is exploitation, not innovation. They want laws to protect actors and their work. Last year, California passed a law requiring actors' consent before using their digital replicas. Now, Hollywood wants similar federal laws, like the "NO FAKES" Act. This law would make it illegal to use someone's likeness without their permission. OpenAI has listened to these concerns. They've introduced an "opt-in" policy, allowing artists and performers to decide if they want their likeness used. They've also promised to block well-known characters from being created on their public feed and to remove any non-compliant material. This is a big deal for the entertainment industry. It's not just about actors; it's about respecting everyone's creative work. As Duncan Crabtree-Ireland, the national executive director of SAG-AFTRA, said, it's a moment of real concern for everyone.