POLITICS
Hollywood's Election Game: Where Cash Reigns Supreme
Los AngelesSun Sep 29 2024
In the world of politics, Hollywood is all about the benjamins. While celebrities like Taylor Swift and George Clooney are eager to endorse Kamala Harris, they might not be as effective in swaying voters as they are in raking in donations. According to insiders, Harris has long-standing support in Los Angeles, and her ticket has sparked a wave of enthusiasm in the entertainment capital. But how can this enthusiasm be channeled? The answer lies in fundraising.
Celebrities can be effective in driving fundraising efforts, and this is where their influence lies. A study found that a hypothetical "vote Democrat" post from Swift would actually make her undecided fans less likely to vote. However, a non-partisan post would boost voting likelihood. It's clear that celebrities need to be strategic in their endorsements.
Harris is set to visit Los Angeles for her first major fundraising event since taking over the ticket. California is a cash cow for Democrats, and Harris has deep roots in Hollywood. She has enjoyed out-sized support and donations in her previous campaigns, and this election is no different.
But what about the role of "corporate Hollywood" in the election? Studio and streaming company heads typically give equal amounts to Democrats and Republicans, playing it safe in case the tide turns. However, an event for Biden featuring Clooney, Julia Roberts, and Jimmy Kimmel raised a record-breaking $30 million.
When it comes to advocacy, celebrities can struggle to tell fans how to vote. However, they can bring awareness to "non-wedge" issues, particularly if they have expertise in that area. They can also utilize their talents to make a difference. For example, Bono from U2 is an effective advocate for AIDS research and debt relief in the developing world.
So, what's the takeaway? Celebrities might not be the most effective in swaying voters, but they can still make a difference through fundraising and advocacy. As one expert said, "People are going to go pay money to go see their favorite people do the things that they like to see them do. "
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questions
Do celebrities' endorsements serve to distract from actual policy issues?
Can celebrities use their platform to drive voter registration and increase civic engagement?
Do celebrities' endorsements actually change people's voting decisions?
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