Honoring Local Champions: A Day of Gratitude and Fun

In a show of appreciation, a major rural retailer organized a special day to honor local heroes across the nation.

A Day of Celebration and Giving

• 2,300+ Stores hosted events to celebrate military personnel, veterans, and first responders.
• Each store donated $500 to a nearby fire, police, or veteran group.
• Total donations exceeded $1 million in just one day.

Community Engagement

The events were not just about financial contributions but also about fostering community connections.

• Meet-and-greet opportunities with local heroes.
• Fun activities for all ages, including craft sessions for kids.
• Letter-writing to express gratitude.
• Special discounts and giveaways for attendees.

A Message of Gratitude

The retailer's president expressed deep appreciation for those who serve and sacrifice, emphasizing the importance of celebrating their service and uniting communities.

Ongoing Support

This initiative is part of the Hometown Heroes program, launched in 2024.

• Over $3 million has been donated to organizations supporting heroes.
• The program aims to show appreciation and provide ongoing support to those who keep communities safe.

About the Retailer

The retailer serves a diverse customer base, from farmers to pet lovers.

• 52,000+ team members dedicated to customer service.
• A wide range of products available in-store and online.
• A pet specialty retailer and online pet pharmacy, demonstrating a commitment to animal care.