How a Leader Steered a Fire-Fighting Startup Through Turbulent Times
In the heart of Michigan, a tech startup named Fire Rover is making waves in the fire-fighting industry. This company, which has been on the Inc. 5000 list for five consecutive years, specializes in detecting and extinguishing industrial fires before they escalate.
The Journey of Fire Rover
The journey of Fire Rover took an interesting turn when Will Schmidt joined the team. Schmidt, who was working at Pacific Western Bank at the time, first encountered Fire Rover at a trade show in early 2018. Intrigued by the company's innovative approach, he visited their headquarters in the Detroit area. Despite the company not fitting into any of his preconceived categories, Schmidt kept in touch.
A significant event occurred about nine months later when Brad Gladstone, the founder of Fire Rover, passed away. This led to a period of transition for the company. Schmidt eventually took on the role of CEO in the fall of 2019. He described this transition as moving from an advisory role to being in the "hot seat."
Cutting-Edge Technology
Fire Rover's technology is divided into two main components: detection and suppression. The detection system uses thermal cameras, light sensors, and smoke-detecting software to identify fires early. The suppression system involves remote operators who assess the situation and release a targeted stream of water or suppressant as needed.
Speed and Efficiency
One of the key advantages of Fire Rover's technology is its speed and efficiency. Schmidt explained that their system can apply suppression about five minutes before a traditional sprinkler system would activate. This not only reduces the amount of water used but also minimizes damage and downtime.
A Surprising Location
The fact that such a rapidly growing tech company is based in a suburb north of Detroit might come as a surprise to some. However, Schmidt pointed out that the Midwest has a strong talent pool of mechanics, electrical engineers, and plumbers, which has been beneficial for the company.
Leadership and Growth
Becoming CEO meant a significant change for Schmidt, who had to move his family from St. Louis to the Detroit area. This transition was further complicated by the onset of the COVID-19 pandemic. Despite these challenges, Schmidt's leadership has led to substantial growth for Fire Rover. He estimates that the company is now about ten times larger than it was when he joined, with the employee headcount having sextupled.
Customer Relationships
Maintaining strong relationships with customers, many of whom are in the waste management, scrap metal, and recycling sectors, has been crucial to this growth. Schmidt also noted that sales opportunities are increasing as industrial fires among their core customer base become more common. This trend is partly due to waste facilities processing more material to boost efficiency, which can create more hazardous conditions.
Company Culture
While Schmidt has a background in finance, he emphasizes the importance of company culture in driving success. He believes that clearly defined core values and a strong understanding of the company's founding and expectations are key to maintaining a positive culture as the company rapidly expands.