How a Young Designer Turned Unsold Bags into a Million-Dollar Business

Jenny Lei, a former UX designer, found herself with a problem. She had invested $30, 000 in handbags and couldn't sell them. Instead of giving up, she decided to design her own work totes. Her first prototype was a disaster, but she didn't let that stop her. She traveled to China and found a factory that made vegan leather. She launched her company, Freja, and started selling bags online. At first, sales were slow. She spent two years trying to sell her initial inventory of 300 bags. But Jenny didn't give up. She kept designing new bags and marketing them on social media. Finally, in 2022, her hard work paid off. Freja brought in $1. 7 million in revenue. Today, Freja is a successful luxury handbag company with over $9 million in revenue. Jenny credits her success to her unique designs and commitment to environmental sustainability.