BUSINESS

How Avoya Travel is Mixing Old and New to Win Big

FT. LAUDERDALE, Fla., USAFri Oct 31 2025

Avoya Travel has just secured two major awards for their innovative blend of traditional marketing and advanced technology. They're demonstrating that print isn't obsolete and that booking a cruise can be both effortless and personalized.

Reinvigorating Direct Mail

Avoya proved that direct mail isn't just for grandma's cookies anymore. By leveraging data to target the right audience, they've made print marketing more effective than ever. Their system identifies individuals most likely to book a trip, resulting in significant success.

Hybrid Cruise Booking System

But Avoya didn't stop there. They also won for their hybrid cruise booking system. This platform allows travelers to browse and book cruises independently while still having access to expert advice when needed. It's a win-win: travelers enjoy convenience and support, and travel agents gain more business.

Teamwork Drives Success

What sets Avoya apart is their collaborative approach. They unite marketing, technology, and sales teams to create tools that benefit everyone. This strategy has earned them awards for years and set new benchmarks in the travel industry.

Avoya's achievements highlight the evolving travel industry. With countless options available, travelers need guidance to navigate the noise. This is where travel agents excel. By combining smart technology with personalized service, Avoya is paving the way.

questions

    How does Avoya Travel's data-driven direct mail model compare to digital marketing strategies in terms of cost-effectiveness and environmental impact?
    What evidence supports the claim that Avoya's hybrid booking model significantly improves conversion rates compared to traditional booking methods?
    Are the high conversion rates reported by Avoya a result of manipulation or coercion of travel advisors?

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