How BritBox is Winning Over American Viewers with British TV

BritBox, a streaming service specializing in British TV, has been making waves in the U. S. market. With a focus on crime dramas and period pieces, often referred to as "crime and corsets, " BritBox has carved out a niche for itself. The service has been around since 2017 and has over 4 million subscribers. One of the key strategies BritBox uses to attract new viewers is partnering with larger streaming platforms. For example, they recently struck a deal with HBO Max to feature some of their shows on the Warner Bros. Discovery streamer. This helps expose BritBox to a wider audience and entice them to subscribe. BritBox has also been working on expanding its content library to appeal to a broader demographic. While their core audience is older and female-skewing, they are actively seeking projects that can generate buzz beyond this base. One such project is "Blue Lights, " a gritty cop drama that has been renewed for a fourth season. In addition to content partnerships, BritBox has also been exploring bundling options. They recently launched a new bundle with Hallmark+, allowing Prime Video customers to subscribe to both services at a discounted rate. This is part of their strategy to lower the barrier to entry for new subscribers. BritBox has undergone some changes behind the scenes, with BBC Studios now fully owning the platform. However, this has not significantly altered the platform's mission or day-to-day operations. BritBox remains autonomous within the BBC Studios ecosystem and continues to source content from various U. K. broadcasters. BritBox is not just a passive buyer of content; they are actively involved in the development of new shows. They have been known to co-produce shows that align with their content strategy. This approach allows them to support the creation of content that might not otherwise get made due to a lack of risk-taking in the market. The streaming landscape has been challenging for smaller platforms, but BritBox remains optimistic. They focus on delighting their audience and building a profitable business without trying to be everything to everyone. Their strategy seems to be working, as they continue to grow and attract new subscribers.