How Comics Can Use Social Media to Build Their Audience

In the year 2025, comedians are finding that social media platforms, especially Reddit, are becoming essential tools for growing their fan base. Reddit is a goldmine for comedians because it connects them with specific groups of people who share common interests. From golf enthusiasts to gamers, there's a community for everyone, and each one is always looking for a good laugh. By using Reddit effectively, comedians can build a loyal following that will support them long before they catch the attention of big industry players. The comedy industry has changed a lot in recent years. Traditional paths to success, like appearing on late-night shows or getting a pilot season deal, are no longer as reliable. Studios and streaming services have cut back on their investments, leaving many comedians to find new ways to make a living. This has led to a rise in digital content, such as branded videos, YouTube series, and projects with innovative companies like Dropout and Smosh. While these opportunities may not be the ultimate dream, they provide comedians with the financial stability they need to pursue their bigger goals. In a recent episode of Comedy Means Business, managers Allen McRae and Logan Potter from Authentic Talent & Literary Management shared their insights on how comedians can navigate the digital landscape. They discussed the importance of the "Big 3" platforms: Instagram, TikTok, and YouTube, and how comedians can use them to grow their careers. They also addressed the stigma around being an "influencer" and the value that managers can bring to a comedian's career. McRae and Potter emphasized that the digital world offers many opportunities for comedians to showcase their talent and connect with audiences. They encouraged comedians to embrace the term "influencer" and to see it as a positive rather than a negative. They also explained the role of a manager in a comedian's career and how they can help them navigate the complexities of the industry. The comedy world is evolving, and comedians need to adapt to stay relevant. By leveraging social media platforms and embracing digital content, they can build a strong fan base and achieve their career goals. The advice from McRae and Potter provides a valuable roadmap for comedians looking to succeed in this new landscape.