How Habit Burger CEO Stays Sharp and Balanced

Shannon Hennessy, the CEO of Habit Burger, knows a thing or two about staying on top of the game. She starts her day early, around 5:30 a. m. , with a steaming cup of coffee. But she doesn't just chug it down; she takes her time, savoring the moment before the world wakes up. Her workout routine is anything but boring. She mixes it up with Orangetheory classes, Peloton rides, and even outdoor boot camps. But it's not just about breaking a sweat; she listens to her body and adjusts her routine based on how she feels. And she's not obsessed with numbers or stats, just focused on feeling her best. Breakfast is a big deal for her. She's the family's breakfast chef, whipping up high-protein, fiber-packed meals to fuel everyone for the day. She's upped her protein intake and pays close attention to her fiber, but she doesn't stress about tracking every bite. By 8:30 a. m. , she's in the office, caffeinated and ready to go. But she's not just stuck behind a desk all day. She spends a lot of time in the restaurants, talking to guests and team members, and looking for inspiration in unexpected places. She's always on the lookout for new ideas, whether it's from a podcast, a book, or even the design of a patio umbrella. Lunch is usually a big salad with protein, but she's not afraid to try new things. She's always testing out new menu items in the kitchen, looking for the next big thing to excite customers. But it's not all work and no play. She's always listening for the questions that aren't being asked, like how to become a Gen Z "first-choice" employer. And she's not afraid to get in front of the camera to film content for social media or brainstorm with the innovation team to develop new seasonal menu items. When the workday is done, she's all about family time. She tries to avoid work on the weekends, saving that time for her teenage kids and her husband, who is the dinner MVP. And she's not afraid to indulge in a sweet treat now and then. But no matter what, she always makes time for sleep. She's in bed by 9 p. m. , skimming her sleep trends from her Oura Ring, and maybe reading some fiction. Because she knows that protecting her sleep is non-negotiable. It's what helps her show up as her best self, every day.