How Hospitals Can Use Social Media to Make a Bigger Impact

Hospitals are using social media more than ever.

They want to:

• Connect with people
• Share health tips
• Gain trust

But how well are they doing this? And does it work the same for all hospitals?

Promotions and Reach

Promotions can help hospitals get noticed online. However, not every hospital uses the same methods. Some work better than others.

Why is that?

It might have to do with:

• Where the hospital is located
• What kind of hospital it is

Big City vs. Small Town Hospitals

• A big city hospital might reach more people.
• But does that mean their promotions are better? Not always.
• Sometimes, smaller hospitals can have a bigger impact with less effort.

Finding the Right Strategy

The key is to understand what works best for each hospital. One size does not fit all.

Hospitals need to find their own way to use social media effectively.

Knowing the Audience

It starts with knowing their audience.

• What do people in their community care about?
• What kind of health information do they need?

Answering these questions can help hospitals make a bigger impact.