How Jack Dorsey's Block Inc. Is Making Bitcoin Mainstream

Block Inc., founded by Jack Dorsey, is a financial technology company deeply involved in the Bitcoin industry through its various subsidiaries.

A Brief History

Founded in 2009 as Square.
Rebranded to Block Inc. in 2021, showcasing its commitment to Bitcoin.
Integrated Bitcoin into its technology offerings as early as 2014 through its Cash App.

Bitcoin Holdings and Subsidiaries

8,584 BTC on its balance sheet, valued at almost $1 billion.
Subsidiaries and investments:
Cash App
Bitkey
Proto
Spiral
Tidal

Vision for the Future

In an interview with Bitcoin Magazine, Miles Suter, product lead at Block, shared insights into the company's vision:

"Bitcoin achieves its ultimate destiny when it's being used as everyday money, just like Satoshi intended."

He also mentioned that Bitcoin as a global financial infrastructure allows companies like Block to operate on a more global scale.

Subsidiaries and Their Roles

Square

Point-of-Sale (POS) system enabling merchants to accept card payments.
Manages operations like inventory, payroll, and business loans.
Serves 4 million sellers and processes $241 billion annually as of 2024.
Announced Bitcoin payments for merchants at the Bitcoin Vegas conference in 2025.

Cash App

Consumer-focused digital wallet with 57 million active users in 2024.
Offers:
Person-to-person payments
Debit cards
Stocks and Bitcoin trading
Tax filing
Reported $10 billion in Bitcoin-sourced revenue in 2024, making up 62% of its total revenue.

Bitkey

New hardware wallet product designed specifically for Bitcoin security.
Uses multisignature technology, decentralizing private keys across:
Bitkey hardware
Block's servers for recovery
User's chosen Google Drive or iCloud account